Free social media tools for small businesses
Three tools, a calendar and the lessons behind them. No account, no card. Come back with your email and everything you made is still here.
What should I post?
Tell it what happened today. It writes the post, and where to put the words on the picture. 3 free a day Open → 02Who am I talking to?
Your trade and your area in; one real group of customers out, with a name and a face. 3 free a month Open → 03Your year
The calendar every trade shares, and a plan for the next event written for yours. 4 plans a year See the year → 04Ask us for something
Stuck on something we do not cover? Tell us. We answer by hand, by email. free Tell us →Your week is already full of them
A regular back after two years. A tray of cakes sold out by one o'clock. Both forgotten by closing, unless the calendar is on the wall and you write it down.
- 1 Put it on the wall by the till
- 2 Write it as it happens five words
- 3 Scan it when you can a minute
The thinking behind the tools
Five short reads that make each tool make sense. Start with any of them; each is ten minutes.
Start with lesson 1 →- 01 Why anyone follows a shop The reasons a local shop is worth following, and how to be one. 6 lessons →
- 02 Who you are really selling to Picture the few kinds of people you are really posting for. 5 lessons →
- 03 Having something worth selling Make the thing you sell the easy, obvious choice. 5 lessons →
- 04 Getting ahead of your year Plan around the dates your trade already shares. 4 lessons →
- 05 Making it a habit Turn posting into something you barely have to think about. 6 lessons →
Ten trades, each with what to post and the ideas that work for it.
Read while you decide
One idea each, written for one trade at a time, with the evidence named.
Why People Follow a Local Business on Social Media
What makes someone follow a local business, what makes them stop scrolling, and why those are two different jobs. UK data from 1,000 people, and a test.
Read →
Is Social Media Actually Worth It for a Small Business? An Honest Answer
Is social media worth the time and money for your small business? An honest look at what it can and can't do, and how to make it pay on any budget.
Read →
Google Business Profile: What Actually Ranks You Locally
What really moves a Google Business Profile up the map results, what is myth, and the five things a local business should fix first. With the evidence.
Read →