Social media, on your terms

You have a business to run. Leave the posting to us.

Start with photos, an idea, or nothing at all. Your posts get planned, written, scheduled and published to your accounts — you just approve.

No card. Nothing goes out until you tap approve.

5
steps per post
~5 min
of your time
3–5
options per run

01 · Start from anything

Any photo. Or no photo.

A few photos you like, ones that need help, or nothing at all — add one line, and three finished options come back.

What are you starting from?

You bring one is enough

A lemon loaf cake on a café counter, photographed quickly on a phone. The same loaf cake shot close up from a low angle. Optional angle A wider shot of the café counter the cake sits on. Optional the place

one quick shot is enough — extra angles are a bonus

And one line

Lemon and poppyseed loaf, baked this morning. £3.20 a slice, £14 for the whole one.

You bring one is enough

A jar of honey photographed plainly in daylight on a wooden table. A closer plain photograph of the same jar of honey. Optional angle Three jars of honey in a row, photographed plainly. Optional the place

a good photo stays your photo — the design goes on top

And one line

New batch is lime blossom and bramble. £8 a jar, forty of them.

You bring no photos needed

Your brand kit

Aa Poppins · Inter

calmno pressure

built from your colours and fonts alone

And one line

Two slots left on Tuesdays. Manual or automatic, Derby and around.

Three options back. Pick one — or change anything.

A finished social post: a lemon loaf above a green panel reading “Baked this morning”, with a “See today's bakes” button.
Baked this morning feed square
A finished social post: a slice of lemon loaf beside an orange panel reading “£3.20 a slice”, with a “See the menu” button.
£3.20 a slice our pick
A finished social post: a close crop of the loaf's crumb with “Usually gone by three” set over it, and a “Pop in” button.
Usually gone by three close crop
A finished social post: honey pouring from a dipper into a jar, with “Raw, runny, and from up there” set beneath.
Raw, runny, and from up there feed square
A finished social post: backlit honeycomb beside an amber panel reading “£8 a jar”.
£8 a jar our pick
A finished social post: a macro of honey with “Lime blossom and bramble” set inside a hexagon.
Lime blossom and bramble close crop
A finished social post: a learner car on a country road above a red panel reading “Most of mine pass first time”.
Most of mine pass first time feed square
A finished social post: the inside of an empty car at dusk with “We can start in a car park” set over it.
We can start in a car park our pick
A finished social post: a learner car driving away down a street, with a red panel reading “Two slots left on Tuesdays”.
Two slots left on Tuesdays close crop

Same brief, three takes — each with its own crop and words. Change anything. All five starting points →

Try mine free

02 · Plan a fortnight

Your photos become a fortnight of posts

Pick your dates, drop in a few photos and one line. It writes the strategy, drafts every post to play its part, and fills the calendar — every other day, at the time you choose.

Scheduled and posted for you

Once you approve, each post publishes to your connected accounts on its day, at its time. You never touch the apps.

How campaign planning works →
From this A newly fitted basin and vanity unit, photographed on a phone. Copper pipework on stud walls before the bathroom is boarded. A finished walk-in shower, photographed from the doorway. "We refit three bathrooms in Moortown last month." 10 – 24 Aug 2026posts at 12:30

From your photos, dates and time, you get:

Your plan Problem → solutionProof driven

“A proper job, priced before we start, finished when we said it would be.”

known in Moortown priced up front same-week callouts

August 2026 every other day · 12:30

✓ 8 posts scheduled — published automatically to every account you've connected, at 12:30. Approve or edit any of them first.

03 · Your voice

It writes like you on a good day

It reads your website the way a good new hire would — your colours, your fonts, the words you lean on and the ones you'd never use. That becomes a rulebook: ban a word and it stays banned, cap the emojis, keep it UK. Every post is checked against it before you ever see it.

No website? It researches your business by name — you correct anything it got wrong, once.

More on brand voice →

https:// thewillowcafe.co.uk ✓ read

Brand profile — built from your site

Colours
Fonts
Recoleta · Karla
Tone
warm · plain-spoken · no exclamation marks
Never say
artisanal · elevate · indulge
Swap
customers → regulars
Spelling
UK · Emojis: at most one

These aren’t suggestions. Every run obeys them.

04 · The right people

Written for your actual customers

One click researches your area — who lives and works nearby, what they're into, what they're likely to spend — and turns it into audience profiles. Every post is then written with one of those readers in mind, not “everyone”.

See the full audience research →
✓ research complete

Audience — an example

Area
Moortown, Roundhay & Alwoodley, Leeds
Work
Mid-to-senior professionals and managers; homeowners
Into
Food & drinkHome decorDIY projects
Profile
“North Leeds homeowners” · 35–64 · own their home

Every post is written to one of these readers — not to “everyone”.

  1. Set up in minutes Tell it about your business once. Every post stays consistent from then on.
  2. Create posts & campaigns A single post, or a full plan for the days and weeks ahead.
  3. Approve, schedule & publish Review and edit in your calendar. Nothing goes out until you tap approve — then it posts on time, for you.
Published for you, direct to InstagramFacebookLinkedInTikTokYouTube

Five posts, on us

Sign up and two posts are yours straight away. Finish setting up — your brand, your accounts, your audience — and it becomes five. No card, and nothing goes out until you say so.