The lessons
The thinking behind the tools
Five short reads that make each tool make sense. Start with any of them; each is ten minutes.
Start with lesson 1 →- 01 Why anyone follows a shop The reasons a local shop is worth following, and how to be one. 6 lessons →
- 02 Who you are really selling to Picture the few kinds of people you are really posting for. 5 lessons →
- 03 Having something worth selling Make the thing you sell the easy, obvious choice. 5 lessons →
- 04 Getting ahead of your year Plan around the dates your trade already shares. 4 lessons →
- 05 Making it a habit Turn posting into something you barely have to think about. 6 lessons →
Guides for your trade
Ten trades, each with what to post and the ideas that work for it.