Why anyone follows a shop
The reasons a local shop is worth following, and how to be one.
Why do people follow a small business on social media?
People follow a local shop to be reminded it exists, not to be sold to. Here is what that means for what you post, and why turning up often works.
Read →How often should a small business post?
A few small posts beat one big push, and going quiet costs you more than you think. Here is why steady wins, and how little each post needs to be.
Read →How to be the business people remember
People pick whatever comes to mind first, not whatever is best. So own one clear thing, say it often, and be the name that surfaces when the need arrives.
Read →How do I make my posts stand out?
The post that stands out is the one only your shop can make. When everyone else copies the same idea, doing the plain, human opposite is what gets seen.
Read →Show it half-made
The work people can see you do adds worth to the finished thing. So show the middle, the batter, the build, the mess, not just the tidy result.
Read →What makes a post get shared?
People pass on posts that make them feel something. Here is what actually travels, and why a clever post that does not point back to your shop is wasted.
Read →Guides written for your trade
Ten trades, each with what to post and the ideas that work for it.
Open the guides for your trade →