Coming up
What to post on New Year's Eve
Everyone posts "Happy New Year". The ones worth reading say thank you, and make the year ahead about the customer, not themselves.
Thu 31 Dec 2026the date 95 days to gofrom today 10 daysthe run-up
Pick your days and we write your own guide. Your first plan is free.
Pick your days below. Nothing is made until you say.
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Mon 21 Dec 10 days before Thank the people, not the year Post a genuine thank-you to your customers for the year, named regulars if you can, with their blessing. People remember being noticed long after they forget a bargain.
Write this one →
Thu 24 Dec 7 days before Look back honestly Share one true thing from your year, a favourite job, a hard lesson, a small win. An honest look back reads as human in a month full of glossy round-ups.
Write this one →
Sun 27 Dec 4 days before Say your holiday hours Tell people plainly when you're open over New Year and when you're back to normal. It's the thing you'll be asked most, so answer it before anyone has to.
Write this one →
Wed 30 Dec The day before Make the ask about them If you post about the year ahead, frame it around what you'll do for your customers, not your own targets. They're the ones deciding whether to come back.
Write this one →
Thu 31 Dec The day On the night Post one warm line as the year turns, a thank-you and an open door for January. Go easy on selling tonight; goodwill now is what fills the quiet weeks after.
Write this one →
How many days will you post?
4
4 days, all free.
Your days
Dec 21 10 days to New Year's Eve Monday 21 December Thank the people, not the year
Dec 24 7 days to New Year's Eve Thursday 24 December Look back honestly
Dec 30 1 day to New Year's Eve Wednesday 30 December Make the ask about them
Dec 31 New Year's Eve day Thursday 31 December On the night
The day itself is always one of them.
Written for · from About you
About you + a customer to write for
Your first plan this year, of 4 free. Nothing is posted anywhere.
The 99p pack: four more days on this plan. Paid once with a card. No account, no subscription.
Your plan · Halloween · 4 days Otley Barbers at Halloween Four days spread across the run-up, the day itself in. Each one is written for a barber in Chapel Allerton, and each one is a thing to think about while you work that day.
Kept on your profile Oct 11
20 days to Halloween Sunday 11 October · day 1 of 4
Suggested time · Sun 6 to 8 pm i Say it is coming
- One line, no photo: "Something is planned for the 31st."
- Photograph nothing yet. The wait is part of it.
- While you work: which dad would ask for a spooky colour spray for the kids? Note the name.
Why Sun 6 to 8 pm: Dads plan the week on Sunday night, after bedtime.
Everything on this card goes with it to What should I post?
Oct 17
14 days to Halloween Saturday 17 October · day 2 of 4
Suggested time · Sat 9 to 10 am i Show it half-made
- The pumpkin in the window before it is carved.
- The kids' cut offer half-written on the board behind you.
- While you work: ask two Saturday dads if they would book the 31st.
Why Sat 9 to 10 am: Saturday dads book the morning of, from the school car park.
Everything on this card goes with it to What should I post?
Oct 25
6 days to Halloween Sunday 25 October · day 3 of 4
Suggested time · Sun 6 to 8 pm i Show the proof
- The first kid with the Halloween colour, from behind, with the cape on.
- The chair by the window with the carved pumpkin on the counter.
- While you work: count the Saturday slots left and write the number down.
Why Sun 6 to 8 pm: Same slot as day one: they saw the first post here.
Everything on this card goes with it to What should I post?
Oct 31
Halloween day Saturday 31 October · day 4 of 4
Suggested time · Sat 8 am and 4 pm i The day itself, twice
- Morning: what is still free today, with the opening time in the picture.
- Late afternoon: the last of it, "two chairs left till six".
- While you work: one photo of the busiest moment for next year.
Why Sat 8 am and 4 pm: The morning post catches the planners, the afternoon one the ones who forgot.
Everything on this card goes with it to What should I post?
Want more days? The 99p pack adds four to this plan.
The idea most businesses miss
Make the customer the hero
Donald Miller's idea is that the customer is the hero of the story and your business is only the guide. New Year is when businesses most want to talk about themselves, their year, their plans. Flip it, make the post about your customer's year ahead, and you become the shop that helps them get there.
Donald Miller, author of Building a StoryBrand · Building a StoryBrand, Donald Miller
Questions
The questions people ask
- Should I post right at midnight?
- Only if it's genuine. A heartfelt line as the year turns is lovely; a scheduled greeting that could be from anyone isn't worth much.
- Is New Year's Eve a selling day for me?
- For pubs and cafés open on the night, yes, say what's on. For most others it's a goodwill day, and the payoff lands in January.
- What do I actually say?
- Thank the people who kept you going, and wish them well for their year, not yours. Sincere and short beats clever and long.
The other dates worth the effort
Fri 25 Dec 2026 Christmas 89 days to go Your Christmas deadline isn't the 25th, it's your last order or appointment before it. Count down to that, and the whole month gets simpler. 7 posts to make →
Sat 26 Dec 2026 Boxing Day 90 days to go It lands on a Saturday, so plenty are out and about; a warm, easy invitation does well. 5 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
Open the calendar →