We’ve all been there. You know you need to post something, but your mind is completely blank. The cursor blinks. Time passes. Nothing comes.

Good news: you don’t need to reinvent the wheel every time. Here are 10 reliable post types that work for almost any business.

1. Answer a customer question

Think about the questions customers ask you most often. Turn each one into a post. This content is guaranteed to be relevant because real people are already asking.

Example: “One question we get a lot: ‘How long does shipping take?’ Here’s what to expect…“

2. Share a quick tip

What’s something you know that would help your customers? Share it. Keep it short and actionable.

Example: “Quick tip: [Industry-specific advice]. Try it today and let us know how it goes!“

3. Show behind the scenes

People are curious about how businesses work. Show them your workspace, your process, or your team.

Example: A photo of products being packed, your desk setup, or your morning coffee routine.

4. Celebrate a small win

You don’t need to wait for huge milestones. Celebrate small wins too.

Example: “Just shipped our 100th order this month! Thank you for your support 🎉“

5. Share a customer’s success

With permission, share how a customer used your product or service. Real stories build trust.

Example: “Love seeing what our customers create! [Customer name] used our [product] to…“

6. Post a “this or that”

Easy engagement. Give people two options and ask which they prefer.

Example: “Morning person or night owl? We’re definitely night owls over here 🌙“

7. Share an industry resource

Found a helpful article, tool, or resource? Share it. This positions you as helpful, not just promotional.

Example: “Great read on [topic] from [source]. Key takeaway: [brief insight]“

8. Reintroduce yourself

New followers join all the time. Periodically remind people who you are and what you do.

Example: “New here? 👋 We’re [business name] and we help [target audience] to [outcome].“

9. Share a lesson learned

What have you figured out the hard way? Sharing lessons makes you relatable and provides value.

Example: “Biggest lesson from our first year: [lesson]. Wish someone had told us sooner!“

10. Ask for opinions

People love sharing their views. Ask for recommendations, preferences, or advice.

Example: “We’re thinking about [decision]. What would you choose: A or B?”

Keep a running list

Whenever you have a content idea—no matter how small—write it down. When you’re stuck, check your list. Even a mediocre idea from your list is better than no post at all.

Still stuck? SocialPostxr can help you generate post ideas based on your business. Start free and see how it works.